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How The Story Of Beer Is The Story Of America

Jul 3, 2017
Originally published on July 6, 2017 3:29 pm

If you crack open a beer this Fourth of July, history might not be the first thing on your mind. But for Theresa McCulla, the first brewing historian at the Smithsonian's National Museum of American History, the story of beer is the story of America.

"If you want to talk about the history of immigration in America, or urbanization or the expansion of transportation networks, really any subject that you want to explore, you can talk about it through beer," McCulla says.

Since taking the job earlier this year, she has combed through the Smithsonian's archives and pulled out treasures that show beer's part in American history — whether that has to do with advertising, technology, gender roles or even popular entertainment.

Pointing to some sheet music in the collection for a song called "Budweiser Is a Friend of Mine," she explains that the tune premiered on Broadway at the Ziegfeld Follies in 1907.

"The lyrics of the song tell the story of a man who goes out drinking in a bar and sings about how he prefers his Budweiser to his wife, because his beer does not talk back to him," McCulla says. "But the song concludes with his wife pouring him a schooner of Budweiser at home so he does not need to drink elsewhere."

You can't truly tell the American story of beer, though, without talking about immigration. More than 1 million German immigrants came to the U.S. in the second half of the 1800s — and they were beer drinkers.

"They brought new kinds of brewing yeast, they brought different kinds of brewing methods, and suddenly they produced this lager beer — a very light, crisp brew that became very popular with Americans," McCulla says.

Those immigrants transformed the kind of beer Americans drink and established a new industry in the process. The drink evolved from heavy, English-style ales to the cold, quaffable style that's common today. And instead of homebrews, by 1900 many cities had entire neighborhoods full of breweries.

McCulla says one of the most interesting aspects of the story of American beer is that it has come full circle: from the early days of homebrews to mass-produced beer, through the crash of Prohibition and back to a resurgence of microbreweries.

"We now have so many breweries in this country, we have exceeded the pre-Prohibition number of breweries," McCulla says. "We have reached over 5,000 breweries at this point, so it's truly the golden age to be a beer drinker."

Not far from the Smithsonian, this entire cycle is happening in one place. Outside the Portner Brewhouse in Alexandria, Va., a sign says: "Established 1869, Re-Established 2012." The company was founded by Robert Portner, a German immigrant. At its peak, the company was the biggest employer in the city. More than 600 people worked for Portner, churning out more than 6 million bottles of beer every year.

Portner's company was forced to close during Prohibition in 1916. But a century later, sisters Catherine and Margaret Portner, two of his great-great-granddaughters, reopened the brewery just a few miles from its original site.

Some of the company's early marketing materials are in the Smithsonian's collection. The original advertisements note Robert Portner's company as the original king of beers, says Catherine Portner — long before Budweiser began using that phrase.

Historical artifacts line the walls of the Portner Brewhouse, and the kitchen serves up food with a German twist. And at the in-house brewery, the sisters have re-created some of the original Portner's brews, based on the notes that Robert Portner wrote in German. But they have also made some innovations themselves.

And, harking back to the early days of homebrewing, the company also has a "Craft Beer Test Kitchen Series," which gives homebrewers professional experience and feedback on their original recipes, which are brewed at Portner's and then sold to thirsty customers.

Catherine Portner pours a cloudy yellow beer from the tap. "This is the Hofbrau Pilsner that we have reconstructed from the Robert Portner brewing company," she says. The Pilsner was one of the company's flagship beers.

It doesn't look or taste like a glass full of American history, or technology or immigration — even though on some level, it is all of those things. It just tastes like a really good beer.

Copyright 2017 NPR. To see more, visit http://www.npr.org/.

(SOUNDBITE OF BEER CAN OPENING)

ARI SHAPIRO, HOST:

If you crack open a beer this Fourth of July, history might not be the first thing on your mind. For Theresa McCulla, though, the story of beer is the story of America.

THERESA MCCULLA: If you want to talk about the history of immigration in America or urbanization or the expansion of transportation networks - really any subject that you want to explore you can talk about through beer.

SHAPIRO: It's McCulla's job to find those connections and tell their stories. She's the first brewing historian at the Smithsonian's National Museum of American History. She's only been on the job since earlier this year, and already she has combed through the Smithsonian's archives and pulled out treasures that show beer's part in American history, whether that has to do with advertising, technology, gender roles or even popular entertainment.

MCCULLA: And so this is...

SHAPIRO: It says "Budweiser's A Friend Of Mine."

MCCULLA: "Budweiser's A Friend Of Mine."

SHAPIRO: Wait, is that actually a musical?

MCCULLA: It is a piece of sheet music...

SHAPIRO: No. It's a song called "Budweiser's A Friend Of Mine"?

MCCULLA: Yes, it is. Yes. And so this premiered at the "Ziegfeld Follies" in New York on Broadway in 1907.

(SOUNDBITE OF SONG, "BUDWEISER'S A FRIEND OF MINE")

BILLY MURRAY AND THE HAYDN QUARTET: (Singing) Bud Budweiser's a friend of mine, friend of mine, yes, a friend of mine.

MCCULLA: The lyrics of this song tell the story of a man who goes out drinking in a bar and sings about how he prefers his Budweiser to his wife because his beer does not talk back to him. But the song concludes with his wife pouring him a schooner of Budweiser at home so he does not need to drink elsewhere. And so all is well.

SHAPIRO: Or you want to talk about immigration? More than a million German immigrants came to the U.S. in the second half of the 1800s. And they were beer drinkers.

MCCULLA: They brought new kinds of brewing yeast. They brought different kinds of brewing methods. And suddenly they produced this lager beer, a kind of very light, crisp brew that became very popular with Americans.

SHAPIRO: Those immigrants transformed the kind of beer Americans drink and established a new industry in the process. The drink went from heavy English-style ales to the cold, quaffable style that's common today. And instead of homebrews, by 1900, many cities had entire neighborhoods full of breweries. McCulla says one thing that's especially interesting about the story of American beer today is that it has come full circle from the early days of homebrews to mass-produced beer through the crash of Prohibition and now back to a resurgence of microbreweries.

MCCULLA: We now have so many breweries in this country we have exceeded the pre-Prohibition number of breweries. We've reached over 5,000 breweries at this point. And so it's truly the golden age of - to be a beer drinker.

SHAPIRO: I didn't have to travel far from the Smithsonian to see that entire cycle in one place.

CATHERINE PORTNER: I'm Catherine Portner, and I'm the president and co-founder of Portner Brewhouse here in Alexandria, Va.

SHAPIRO: The sign outside of Portner's says established 1869, re-established 2012. Catherine's great-great-grandfather, Robert Portner, was a German immigrant. At its peak, his company was the biggest employer in the city of Alexandria. More than 600 people worked for him, churning out more than 6 million bottles of beer every year. Some of the early marketing materials are in the Smithsonian's collections.

PORTNER: Original advertisements that we still have note Robert Portner's brewing company as the original King of Beers.

SHAPIRO: This is long before Budweiser started using that phrase. Portner's company was forced to close during Prohibition. And that was it until Catherine and her sister, Margaret Portner, re-opened the brewery just a few miles from where the original one stood. There are historical artifacts in cases along the walls. The kitchen serves up pub food with a German twist. And at the in-house brewery, they've recreated some of the original Portners' brews based on the notes their great-great-grandfather wrote in German. Catherine fills a couple glasses from the tap.

PORTNER: This is the Hofbrau Pilsner that we have reconstructed from the Robert Portner Brewing Company.

SHAPIRO: The color is a cloudy yellow.

Cheers.

PORTNER: Cheers.

SHAPIRO: It doesn't taste like a glass full of American history or immigration or technology, even though on some level it's all of those things. It just tastes like a really good beer. Transcript provided by NPR, Copyright NPR.